The holidays are a crucial time for businesses. It’s when people are the most generous and also the most likely to spend money on things they normally wouldn’t. For businesses, this means…
Category: MARKETING
Nowadays Is Influencer Marketing Really Worth It?
Influencer marketing has been on the rise in recent years, with more and more brands turning to social media personalities to promote their products. But does it really work? Is it worth…
$30,000 Shoot Cancelled By Influencer For Mere ‘Headache’
Instagram Australian influencer recently cancelled a $30,000 shoot because she said she had a ‘headache’. She has over 2 million followers on Instagram, was scheduled to do a two-day shoot in Los…
Purchasing Chips from Arizona: Apple’s Marketing Trick or What?
Apple is no stranger to marketing tricks. The company has been known to release products that are “revolutionary” and “game-changing,” only to see them become commonplace a few years later. So, when…
Marketing In A Recession: Retrench Or Invest?
In times of economic recession, businesses are faced with the decision of whether to retrench or invest in marketing. While retrenchment may be the more popular option in times of uncertainty, investing…
Marketing Strategy For A Startup Software Company
You have a great product, but how do you get people to buy it? You need a marketing strategy. As a startup software company, you have some advantages over more established companies….